.Manly Bands is a direct-to-consumer seller of guys's rings. The provider released in 2016 after John Ruggiero, the co-founder with his wife Michelle, could not locate an ideal wedding ceremony band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our experts explained the business's founding, special band materials, and more. Since then, Manly Bands has acquired its producer. The making of bands from, mention, Port Daniel's whiskey gun barrels or even Fender guitar strands makes convincing video, mentions Ruggiero, best for storytelling on social media as well as somewhere else.The whole entire sound of our conversation is inserted listed below. The transcript is actually modified for length and also clarity.Eric Bandholz: Give our company a rundown of what you perform.John Ruggiero: My spouse, Michelle, and I started an on the web ring firm knowned as Manly Bands in 2016 to solve an issue of wedding ceremony bands for guys. We were just married. I have huge fingers and also couldn't find a ring that I suched as that was not overpriced. My possibilities were actually purchasing from a magazine or having something personalized.I found yourself buying coming from an internet site. The ring showed up in a level mailer, with no package or customer service. It was a horrendous knowledge by today's ecommerce requirements.Our company obtained married, transferred to Fla, and required a task. Our experts informed ourselves, "Our team are actually both business owners. Why do not our team produce our personal organization?" Our team reviewed the forms of concerns our team will viewed and how to fix all of them. My ring adventure appeared, and also our team decided to make an effort to handle it for various other men.Our objective when our company began was actually to spend lease. We believed creating a pair thousand dollars a month coming from this will be actually amazing. Our company considered it a way of living service, not high-growth. It was just Michelle and also me in our garage developing rings and delivering all of them bent on consumers. Our experts had hit on something. Our notification reverberated along with prospects.Michelle and I make an excellent group. I produce suggestions, as well as she's the implementer. A considerable amount of our effectiveness heads to her imaginative mind. She labels the rings and also builds personas. She hooks up the bands to customers. Explaining a ring only as "eight-millimeter black" really did not suffice.Our experts designed rings coming from unique materials, including Jack Daniel's barrels or even unique metallics. Your business removed. Since then, we have actually developed greatly. We right now have more than 55 folks in the Manly Bands family. About fifty percent of those are actually ring professionals who work in our lately gotten production store in Utah.Bandholz: When did you obtain a producer?Ruggiero: Regarding a year and a fifty percent earlier. Our experts had actually been their customer for a long times, so we understood all of them effectively. Most of their company was actually retail, which didn't enthusiasm our team-- heading to mom-and-pop jewelry experts. They kept their wholesale customers and also brand. Our experts obtained a few of their properties and delivered over employees.Causing a manufacturing group has been among the most effective traits our company have actually done. It is actually been actually astonishing to go out certainly there and enjoy all of them create bands out of Fender guitar cords or steel coming from an M1 Abrams container.Bandholz: How does internal production effect advertising and marketing?Ruggiero: It's been huge. Taking a video camera to the opposite side of the office and shooting the crew utilizing turrets to reduce the metal poles or bourbon barrels right into rings produces awesome video clip. Our experts possess our electronic camera team available constantly. Our company use that video on our social networking sites and in our adds and e-newsletters. Our team attempt to advertise that considering that most providers in the men's ring room don't produce. They fall ship or even order coming from overseas and after that deliver it out. Yet our team want it to last a life-time and be something folks can take satisfaction in.Our team have actually had a considerable amount of results with our armed forces heritage selection, where we source special army materials. Our company have the M1 Garand rifle inventory, the timber part, coming from World War I. Viewing our team put that in the turret as well as reduced a piece out for a ring is actually fascinating.Our marketing for those rings speak about the record, the soldiers, where the item was actually used, as well as traits like that. My partner and I analyzed filmmaking in university. We utilize our skills to enlighten as well as narrate. For example, I lately received an e-mail coming from a client who discussed that his grandfather used to drive M1 containers. The consumer gifted some of those bands to his grandfather, and they had pretty an emotional swap. It's nice to help consumers associate with their past and also make one thing meaningful.Bandholz: Where can folks purchase a ring coming from you?Ruggiero: ManlyBands.com. Our company possess photos on Instagram, as well. I get on Twitter and LinkedIn.